Monte Carlo
Brand identity


Helsinki night party.
Monte Carlo is a series of well-known parties named after the famous high-class casino in the southern France. It is a greatly located place to dress up, come and enjoy a drink, and meet your friends or new likeminded people. The concept is to make every guest feel luxurious.
It was also intended that the parties' design should feel more like fashion brand rather
than a usual night club.



There is a hierarchy that includes four ranks of privileges for members who are given plastic cards. The design for membership cards was inspired by casino theme so they look like playing cards, with Jack as the minor and Ace as the high card.
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